The BBC square logo is a fantastic example of how simplifying your branding can leave you with the most impactful, core elements. It’s also easier to recognize and print on merchandise both on and offline. 2. American Express. American Express has the perfect example of a square logo. Pay special attention to symmetry and negative space to keep your logo looking professional. 5. Experiment With Conceptual Imagery. Creating an effective logo is more than just picking a relevant image and placing your business name on top. Good logos for business simplify visuals to encompass the spirit of your brand. Since its founding in 1975, the Microsoft logo has taken on several personas – most of which being text-based. Over time, the software company’s look took a turn towards the tight and edgy, until they finally opted for a logo with a splash of color and an icon representing their most famous product (Windows). The “Glass” themed logo design was the next evolution for the logo. Now the company uses a more modernized flat “Millennial” Apple logo. The logo matches the personality of the brand when we think of Apple’s products; we think of words like accessible, sleek, and intelligent. The logo conveys just that. 3. Nike Design tip 2:Opt for readable typography. You can have the most aesthetically-pleasing logo in the world. But, if the viewer can’t read your text, it’s unlikely to leave a lasting impression! Using readable and web-friendly fonts is crucial for making your logo seem professional and polished. Vay Tiền Online Chuyển Khoản Ngay.

logos of successful companies